A Google Business Profile (formerly Google My Business) is a free listing that lets your company appear in Google Search and Google Maps. A well-optimized profile helps customers find you, improves local SEO, and drives calls, visits, and sales.
1. Create or Claim Your Profile
- Go to Google Business Profile and click Manage now.
- Sign in with a Google account you will use to manage the listing.
- Enter your business name and select Create a business with this name if it does not appear.
2. Choose the Right Category
Select the primary business category that best matches your services (for example, Coffee Shop or Plumber). You can add secondary categories later.
A precise category improves your chances of appearing in the right local searches.
3. Add Location and Contact Details
- Enter your physical address exactly as it appears on your website and other directories.
- Add a phone number and website URL.
- If you serve customers at their location (like a service area business), you can hide your street address and specify service areas instead.
4. Verify Your Business
Google requires verification to ensure the listing is accurate.
Common methods include postcard by mail, phone call, email, or video recording.
Follow the instructions provided for your chosen method.
5. Optimize Your Profile
- Business Description: Write a clear 750-character description focusing on services and location.
- Operating Hours: Keep hours accurate, including holiday updates.
- Photos and Logo: Upload high-quality images of your storefront, products, and team.
- Attributes: Add details like “Wheelchair Accessible” or “Free Wi-Fi” if relevant.
6. Encourage and Manage Reviews
Positive reviews improve local rankings and build trust.
- Ask happy customers for reviews using a short link from your profile dashboard.
- Respond politely to all reviews, positive or negative, to show engagement.
7. Keep Information Updated
Regularly update hours, special offers, and new photos.
Post updates about events or promotions through the Posts feature to stay visible.
Local SEO Tips
- Use consistent name, address, and phone number (NAP) across your website and directories.
- Add local keywords to your website and Google Business Profile description.
- Embed a Google Map of your location on your contact page for extra relevance.
